Product research
Integration demand survey questions
Go beyond a list of requested apps to understand what data needs to move, in which direction, and how often.
- Who to ask
- Customers who move information between your product and another tool.
- When to ask
- Before committing to an integration roadmap.
Questions to adapt
- Which tools are involved in this workflow?
- What information do you transfer?
- Which direction does it move?
- How often do you repeat the task?
- What happens when the transfer fails?
Use the answers
Describe each candidate integration as a concrete workflow with required fields and failure handling. Compare frequency and cost of the manual task before choosing which connection to build.
Keep the research useful
A popular tool name does not specify an integration. Different customers may need incompatible actions in the same external app.
Collect the feedback in Formkii
Start a short survey with a clear introduction and a consistent reference period. Use choice questions where you need comparable categories and open text where the explanation matters. Preview the survey with someone who understands the task, then share the published link with the relevant participants. Review written answers alongside response counts, and export to CSV if you need to group themes in a spreadsheet.