Find what reassured new customers
Find what reassured new customers, what delayed their first order, and what to improve before the next person buys.
Use Formkii to collect focused feedback from customers who have completed their first purchase and received the product or service. Share a short survey by link or QR code, review the responses, and export them to CSV when you need a closer look.
What gets in the way
- Keep first-time buyers separate from repeat customers. Familiarity changes how people experience the same checkout.
- The right moment to ask: After delivery or service completion, while the decision is still easy to recall.
How Formkii helps
Start with a specific experience
What first brought you to us? What were you hoping this purchase would help you do? Use these prompts to anchor the response in a recent task rather than a general impression.
Understand what needs to change
What nearly stopped you from placing your order? Which information helped you decide? What would have made your first purchase easier? Leave room for an explanation so a score does not hide the reason behind it.
Give the feedback a next step
Group answers into discovery, reassurance, checkout, and delivery. Fix the most repeated uncertainty in the relevant page or email, then ask the next group of first-time customers whether it remains a problem.
Best tools for first-purchase
Common questions
Who should receive this survey?
Customers who have completed their first purchase and received the product or service.
When should we ask for feedback?
After delivery or service completion, while the decision is still easy to recall.
What should we do with the answers?
Group answers into discovery, reassurance, checkout, and delivery. Fix the most repeated uncertainty in the relevant page or email, then ask the next group of first-time customers whether it remains a problem.
Keep exploring
Start building for free in under a minute
No credit card. No trial limits. Unlimited surveys, quizzes, polls, and responses — all free.